Communication of the leaders of Polish political parties in social media during the full election cycle 2014–2015
This paper presents the results of research on the communication of relevant leaders in the years 2014–2015, during the campaign period before the four elections: to the European Parliament, local, parliamentary and presidential. Quantitative and qualitative research deals with the communication of Jaroslaw Kaczynski, Donald Tusk, Ewa Kopacz, Janusz Piechocinski, Leszek Miller, Janusz Korwin-Mikke, Ryszard Petru and Paweł Kukiz. The analysis is mainly focused on communication of party leaders on Facebook and Twitter. The research described in this article is not only a political party leader’s communication analysis but also a comparative material for further research into political actors’ communication.